I recently uploaded an interesting file about DaimlerChrysler and the world automobile industry. I worked on this case study due to a corporate strategy class presentation, as a part of my MBA program at ESG. It then helps to understand the following key points :

What changes in the structure of the world automobile industry between 1970 and 2001 caused industry profitability to decline ?

How is the industry likely to evolve over the next 10 years ? Will it more or less profitable than the past 5 years ?

Which firms will be most successful over the next 10 years ?

In an overall point of view, it helps you to get a better understanding of the automobile market and establishes the most important issues for industries in the future.

To download the presentation, please click here.