Following the last presentation about Daimler-Chrysler and the world automobile industry that i recently uploaded, I would like to share with you another interesting subject that I studied in Organizational Behavior class at ESG. The goal of this presentation is to focus on the world famous group l’Oréal, and especially on the tools that the company is using daily as a managerial strategy. This presentation was a good way for me to look deeper in the luxury industry, where management definitely plays a crucial role.
You can also download the full presentation by clicking here
I recently uploaded an interesting file about DaimlerChrysler and the world automobile industry. I worked on this case study due to a corporate strategy class presentation, as a part of my MBA program at ESG. It then helps to understand the following key points :
What changes in the structure of the world automobile industry between 1970 and 2001 caused industry profitability to decline ?
How is the industry likely to evolve over the next 10 years ? Will it more or less profitable than the past 5 years ?
Which firms will be most successful over the next 10 years ?
In an overall point of view, it helps you to get a better understanding of the automobile market and establishes the most important issues for industries in the future.
To download the presentation, please click here.
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